That's like Japan. In Tokyo you would see these big huge Times Square-ish billboards with words misspelled. I remember one time I flew to Tokyo to open this new club. They had these brass letters imbedded into the concrete with the club's name. It looked really nice except they spelled club "culb". They didn't care. It just had to look Western. Once we stayed in this fancy hotel called "Hotel With". With what? They just don't care, it's all about the look. Boxes of tissues would say, "Dear my friends how many happiness". That was a huge ad campaign there. I remember Malcolm McClaren telling me before I went to Japan. "You will love Asia, it's like going to another planet. The only problem with the Japanese is that they don't speak English...
they just think they do".