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I suppose it was all too crazy to last. And too interesting and too labor-intensive and too ... well, not profitable enough. Two years came and went. The partners wanted to close. The investors wanted to sell, but sell what? The concept? When Ian Schrager and Steve Rubell later opened Palladium, it was clearly inspired by Area but vast in scale. By the time Hausman returned to California, "it had become more about who was throwing the big party," he says. "People didn't care about the themes as much. It was over."


Clockwisfe from left: David Hockney, Andy Warhol, a friend and Haring; Laurie Anderson and Roy Lichtenstein; George Hamilton, Dianne Brill with members of Frankie Goes to Hollywood.

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