This entirely explains why, when I was walking east on Houston from Ludlow (under the scaffolding of the new luxury highrise on the corner) towards the Mercury Lounge last night, I was hit with a wall of cologne odor so thick it was repulsive. It was coming from the crowd half a block away milling in front of the lounge. All totally attired "countryclub", as I spontaneously remarked to my companion. She commented, "East Houston is now East Hamptons."