When I lived in San Francisco, the hottest celeb guest to have at your party was the mayor. Which wasn't hard to do. At that time he was Mayor Alioto, with whom I shared a lawyer, as well as many moments with, in the law office's lounge, so it wouldn't have been hard at all. I remember thinking, "But why would I ever want to?" Who wants a mayor at your party?
I also remember when Yoko Ono came to SF and announced she was moving there. Oh, the furor that ensued; finally a real life celebrity in town to gossip about! That lasted for about a week. Then she announced she would NOT be moving there. The disppointment and depression lasted for months!
I guess my point here is that San Francisco is a very very small pond. Adore it as I do, I also adore it for what it is not, It is not a glittering glitzy fashionable place full of the latest celebrities-du-jours. It is not even the epicenter of Old California money. That is, almost unbelievably, Sacramento.
But perhaps Mr. Leroy is the clever one. It is easier to test the waters in a small pond like SF before flipping to one of the bigger ones like NY. If that is the case, I will bet his next pond will be the really big scummy one-- Los Angeles. And that he will never write a single word again!