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Reply to "Puritan Watch"

Here's a sign of hope: some bible thumpers are attempting to run a series of ads promoting a new translation of the bible for "young people" and it's "written in today's language, for today's times."

I'd love to see the lingo they use to describe the crucifixion..."J wanted to jus' go back to his crib, but his brothas made him hang-out-n-shit all day on this cross till he suffocated hisself or bled to def." Good for Rolling Stone for just saying no. Good for The Onion for saying yes!

Updated: 08:45 PM EST

Rolling Stone Refuses to Run Ad for Bible

By JAMES PRICHARD, AP

GRAND RAPIDS, Mich. (AP) - Rolling Stone magazine declined to run an advertisement for a new translation of the Bible aimed at young people, the nation's largest Bible publisher said Wednesday.

Zondervan, a division of HarperCollins Publishers, bought space in the magazine months ago as part of an ad campaign for Today's New International Version, said Doug Lockhart, Zondervan's executive vice president of marketing.

"Last week, we were surprised and certainly disappointed that Rolling Stone had changed their mind and rejected our ad," he said.

A telephone message seeking comment was left Wednesday at the New York headquarters of Wenner Media LLC, publisher of Rolling Stone.

Lockhart said Zondervan, based in Grand Rapids, paid Wenner Media last July to run the ad in February, when the Bible is due on bookshelves.

On Tuesday, USA Today quoted Kent Brownridge, general manager of Wenner Media, as saying his staff first saw the ad copy last week, and "we are not in the business of publishing advertising for religious messages."

Lockhart said the ad features the face of a contemplative-looking young man and includes this copy:

"In a world of almost endless media noise and political spin, you wonder where you can find real truth. Well, now there's a source that's accurate, clear and reliable. It's the TNIV - Today's New International Version of the Bible. It's written in today's language, for today's times - and it makes more sense than ever."

Media outlets that agreed to carry the ad include Modern Bride, The Onion, MTV.com and AOL, Lockhart said.

01/19/05 20:44 EST
Last edited by Michael Madison
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