Nice points to make Nancy. I think the band should just concentrate on surviving stardom at this point. They seem to have the survivable attitude. I hope they don't end up dead from OD's or too warped mentally to ever get along with other people, especially the ones that are close to them.
The main point with the industry is that to harvest any demographic market takes two things, a fat fat marketing budget and lining up the twelve people in the US who virtually control all the what used to be called 'Top 40' radio stations' air time. The SS's label probably couldn't care less right now that the US market hasn't been plumbed to its depth since the revenue from all the other international markets gots to be through the roof at this point. I read an interview with one of the band members back when they were just hitting and he said outright that they discovered the trick was to "go for the grandmothers." The US market has been segmented into age niches and all the niches have been massively mis-educated about music. The industry doesn't know how to market to anyone over 40, there aren't any media outlets for music that target them accept a very few 'easy listening' radio waves. The industry would have to buy commercial time on daytime soap operas and magazines like AARP -not something a PR person for the music biz is going to find appealing to do. But it should be a no-brainer to get the CD's in to Walmart, K-mart, etc. if they already aren't.
The US kind of invented the teenager and 'youth junk culture' and commodities like recordings and performances were totally geared to exploiting the creation of the needs. People over 40 have existed forever but nobody has ever really made pop music just for them, even people like the Osmonds wanted a youth market but settled for less, so maybe the SS's are kind of new in that sense. Probably the only entertainment organization in the US familiar with marketing to the SS's demography is Disney.