P-U! What's that smell?
Madonna: The Fragrance
Madge on the verge of signing with Coty
NEW YORK: Tuesday, June 14, 2005
She may drink only Kabbalah water, but when it comes to her scent, Madonna seems to prefer the smell of herself, thank you very much. The Daily has learned that the Material Girl is close to signing a fragrance deal of her own, rumored to be with fragrance giant Coty Inc. The deal, according to a beauty executive familiar with the specifics terms, has Madonna being paid a cool $15 million to have her scent bottled. Both print and television spots, which will be filmed in her hometown of London, are included. Coty is a natural partner for Madonna; in the last few years, it has manufactured successful fragrances for the likes of Jennifer Lopez, Celine Dion, and Mary-Kate and Ashley Olsen, and it has also signed on other celebrity powerhouses like David and Victoria Beckham, Shania Twain, and Sarah Jessica Parker. And just shy of a month ago, Coty flexed its muscle further by buying Unilver's global prestige fragrance business for $800 million. The fragrance is still in the developmental phase, and the details have yet to be finalized. But don't be surprised if it features a thin, red string tied around the cap.
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