I think that is just for sure. Rosie was way out of touch with what is the real appeal of the show and had no awareness at all of the 'commercial' context where it would surely flourish. Forget the director, book writer, choreographer personnel problems, she needed a marketing consultant, that's all. B'way is the last place to try to educate consumers, you can only take the underground there after they've been converted to it or if you completely sanitize your product and turn it in to Starlight Express. Blue Man isn't on Broadway but it is in Vegas and a touring version does the provinces and in those locales it is still billed as "Strange" so it is not being appreciated for its art or content. Russell Simons threw millions at Def Poetry on Broadway and it tanked too. Rosie must have been plain delusional to think that just laying out a huge block of money would ensure audience appreciation. But then putting the musical in a modest sized venue is not a move consistent with her personality. It proves making millions of bucks doesn't change someone from being dumb.