He probably did it just to get rid of Rubin. Marilyn probably got at least one pound of coke out of it. How about the "Baby Phat" line of clothes. Another business venture based on a pun. Let's see how far that goes.
If you saw the low budget teevee commercials for Taboo, on network channels, like at 2AM, you had further evidence of a show with low self-esteem. Another good(?) reason to paper the house.