She's just caught up in the trend A-list stars have been moving towards for some time now, 'branding.' The ultimate form of self-commodification. The idea is, if you start as a stand up comic, get a few C or B movie roles, snag a talk show host gig, start a magazine, then it means you can be a Broadway producer too, and next have your own cosmetics line, psychic phone site, amusement park (RosieLand?) etc. To pull all those business scams off you mostly have to have a management company and legal staff that are total pros. Being a comedy club alumni doesn't automatically give you the personal wherewithal to be a media entertainment mogul. Changing her ways will mean paying other, actually intelligent people, to make and direct her deals.